This chapter is all about the news(press) release. It discusses the value of news releases as the backbone of almost every publicity plan. It introduces the reader to the basic questions necessary in planning a press release. They include: 1) What is the subject of the message? What is the specific focus of this release? 2) [...]
Archive for June 7th, 2010
7 Jun
Chapter 4: Finding and Making News
Chapter 4 addressed the issues of making, finding, and creating news. It discussed the necessary components of successful news stories, which include timeliness, prominence, proximity, significance, unusualness, human interest, conflict, and newness. It explained how to find news via internal and external news sources (Public Relations Writing and Media Techniques). Internal news sources, which come [...]
